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Role of Graphic Designer

Graphic Designers create visual concepts to communicate information. They create everything from posters and billboards to packaging, logos and marketing materials. Graphic Designers use elements such as shapes, colors, typography, images and more to convey ideas to an audience. Graphic Designers can work in-house, creating designs specifically for one brand, or at an agency or as a freelancer, where they work with a variety of clients.

The role of Graphic Designers varies depending on where they work. Some tasks that designers may work on include selecting photos and typefaces, developing layouts, and designing logos. Graphic Designers may specialize in a particular area, such as motion graphics or print media.

The 6 Steps of Graphic Design process

The graphic design process is the path a designer follows when bringing ideas to life for a client’s end goals

Create the creative brief

Before you get going with digital drawing tools, the first step in your graphic design process should be establishing the creative brief. Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Explore the design ecosystem

Begin your preliminary visual exploration with through research on the specific product, competitors' work and target-audience-approved visuals to get your fill of inspiration.

Refine the graphic design concept

No matter how large or small the project, begin with few rough ideas - good practice says prepare 3 - and have your client or colleagues pick one for you to refine

Create the Design

Now that everyone's is agreement, you can use your arsenal of information and design tools to create, edit and adjust the most brilliant graphic design you've ever made.

Implement feedback

Feedback stages ensure quality control and stakeholder agreement. Submit, make changes, present updated versions, gather feedback, confirm next steps, make final changes and submit the polished version to the team.

Deliver the design asset

With the final approval from stakeholders, you can deliver those assets in the appropriate formats. You don't want all of your hand work to go unseen because it's in the wrong file type.

Graphic Design package price per month

Built by an experienced team of WordPress designers and developers.


Static graphics like flyers, infographics, social media graphics and more
1-2 business day turnaround
Easy communication through our internal platform
14-day money-back guarantee


Motion/static graphics like gifs, customised illustrations, landing pages and more
Same day turnaround
Easy communication with our internal platform and dedicated account manager
14-day money-back guarantee


Motion graphic videos, customised illustrations, simple landing pages and more
Same day turnaround for graphics. 2-5 business days turnaround for videos
2 active requests. Communication via platform and dedicated account manager
14-day money-back guarantee

Basic Elements of
Graphic Design

Graphic design is the art of combining images, text and ideas to create works that capture a viewer’s attention to communicate a specific message. 


Lines are always more than just points that are strung together. Depending on their form, weight, length and context, lines can help organize information, define shapes, imply movement, and convey emotions.


For the purposes of graphic design, shapes are best understood as areas, forms or figures contained by a boundary or closed outline. There are two types of shapes that every graphic designer should understand: geometric and organic (or “free-flowing”).


Color can be a useful tool for communicating a mood or provoking an emotional response from your viewer. Color theory and the color wheel provide a practical guide for graphic designers who want to select a single color or combine multiple colors in a harmonious—or intentionally discordant—way.


Texture is the feel of a surface—furry, smooth, rough, soft, gooey or glossy. Most graphic designers must visually convey texture by using illusions to suggest how their work might feel if viewers could touch it. Mastering texture is an important part of making designs look polished and professional.

Types Of Graphic Design

Visual identity graphic design

Marketing & advertising graphic design

Environmental graphic design

Packaging graphic design

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